A Q&A Interview with Crissy Herron of IndieBizChicks.com
The other day I mentioned Crissy’s newly released package to give your business a nice little boost with publicity tips, checklists, and fresh press release ideas. She really over-delivered with all the tools she packed into the program. Of course when it comes to publicity there are all sorts of questions in terms of how to get it, where to get it, and why you should go after it.
Check out the Learn How To Get More Publicity Package Here
Crissy kindly offered to do a quick Q&A with us today about publicity, so I gathered up five of the most frequently asked questions from a brainstorming group that I’m part of and put her on the hot seat.
Let’s jump right in!
Q1: Let’s start off with a fun question to get the ball rolling. What’s the most interesting or unusual result you’ve seen come from a press release submission?
I can’t say that I’ve had anything unusual happen. One time, a writer called me a “Web Woman,” in a front page headline. I thought it made me sound like I was Spider Man’s girlfriend…
Q2: You and I both consider a blog as a small business in most cases, but bloggers don’t often think about doing publicity and press releases. Can you give them a quick example of what could happen when they dig in and do this kind of work for their blog?
I know there are some people who just have blogs to post pictures and stories for their families to read, but in most cases, if someone has a blog, one of their goals is to get web traffic. By sending out press releases, writing guest posts, interacting with the media, etc, their blogs will get a lot of exposure. They will get more traffic, and that can equal more sales, more ad revenue, etc.
Q3: Sometimes sorting through the daily HARO and guest blogging lists can be tiresome, and sometimes the contacts aren’t always the best at communication. I think they’re probably equally tired from all the replies they get each day. Can you give us a quick tip for dealing with those publicity contacts?
There are several things that a business owner can do to make this easier. First of all, they can outsource it to someone else, such as a VA or an Intern.
If that’s not an option, or if they choose to do it themselves, set up a filter in your email for the HARO emails. These emails get delivered three times a day. Instead of checking them as they come in, look at them once a day. And, instead of looking at each section, just look at the section that is relevant to your business.
For example, there is a “High Tech” section. If you blog about knitting, you can skip those requests. I know this may sound simple, but if you set a timer of 30 minutes, and don’t do anything else in that 30 minutes except going through that day’s requests, and responding to the requests that fit your business, you’ll get through all of them in that 30 minutes.
Side note: Crissy’s package featured here includes a special report focused on how to use HARO the right way in your ongoing publicity efforts.
Learn How To Get More Publicity
Q4: Buzz, buzz, buzz. Everyone wants buzz, but sometimes I wonder if people actually know what that means for them. How do you view buzz for small businesses and bloggers?
I think “buzz” happens when someone in the media is talking about your or featuring you. I don’t discriminate between “small” and “big” media. Any time someone wants to feature you, whether they are a blogger with a small readership, or if they are a national newspaper, go for it. Every little bit helps!
Q5: One last question before we sign off for the day. You covered a lot about press releases in the package and even gave some handy pre-written formats to fill in the blanks and go.
Give us a definite “don’t” when it comes to press releases. What’s one ultra mistake that you want people to avoid when they dive into the world of publicity and using press releases for their business?
First of all, not following the right format is a no-no. Press Releases come in a specific format, with certain information going in certain places.
A journalist wants to be able to find the information they need, quickly and easily. They’ll even write stories from that press release, without calling you for additional facts. (By the way, that’s why you need to make sure you answer the Who, What, Why, When, and Where in that press release!)
If you send them a press release where the information is out of order, or missing, and they’re on a deadline, they’re not going to take the time to figure it out. They’ll move on to the next story.
And you also want to send the press release in with enough lead time for the reporter to create that story. If you have an event on Saturday, don’t send a press release in on Friday and expect to have coverage.
Thank you so much for talking tips with us today, Crissy. I really appreciate it, and I definitely appreciate everything that you do for small business, women of the web, and bloggers in general – you rock 🙂
Ready to dig in and start getting more publicity and exposure for your business? Check out Crissy’s new publicity tools and learning package by clicking here.
The full package includes 7 educational workbooks, 3 handy to have checklists, 5 pre-written press release templates, and 5 informational audios to help guide you through the process of earning publicity. Seriously, I told you she over-delivered on this one. It’s packed full of resources!