You may think of Facebook pages as being for large brands and businesses who sell products, but you could be missing out if you don’t have one.
Remember, Facebook doesn’t want personal profile pages being used for business purposes – you need to use a page if you want to do business there. Using your regular personal profile page to promote your business can get your account locked and even deleted entirely without warning.
Having a Facebook page for your business allows you to stay in contact with your customers, and every business needs to do that! Yes, you can certainly stay in contact with your customers and potential customers via your newsletter and blog, but having a presence on Facebook gives you another outlet.
Your ultimate goal for your business is to get new customers and repeat business from your current customers. In order to do that, you have to be promoting yourself. Facebook allows you to do that in an informal way.
You can promote your business on Facebook, just by being social. For example, you can post a question as your status update. You could also post a motivational quote or a helpful tip. When someone responds or likes your status update, the people on their friends list will see that in their news feeds, and your business will be introduced to new people.
While you do want to be social, it is also important that you ask for the sale. If you don’t ask for one, you won’t get one. If all you do is post motivational quotes, people will accept that. They won’t ask you what you can do for them. You have to post about the services you provide, as well. Don’t be afraid of coming off as “pushy.” As long as you maintain a good balance between being social and promoting your business, you will be fine.
Maintaining an active Facebook page for your business doesn’t have to be a big chore. You can write your status updates and set them to post at a later date within Facebook or by using HootSuite, a free social media tool that allows you to write status updates and tweets up to 6 months in advance.
If you want to get really in-depth and learn how to use Facebook to grow your business and even to build a list, check out this four hour micro-workshop plus plenty of bonus material to help you along the way.