Some days the words flow like a river. Other days they’re stuck behind a dam. But if you’re running a blog, you don’t have the luxury of waiting until inspiration strikes. A successful blog depends on consistent, original content that keeps its audience engaged. That means even rainy days need to be answered with some sort of blog post.
But, bloggers are also keenly aware of the importance of quality in their content. Even one bad post can cause readers to reconsider whether they want to devote their time to your regular blog postings. A lack of inspiration isn’t an excuse to publish a post that provides nothing of value to readers. So how do you overcome this paradox?
For beginning and amateur bloggers, this is a serious challenge. But seasoned bloggers and content managers all have their tricks for maintaining quality content even over stretches when the passion is reeling, whether from exhaustion, stress or a dry well of creativity. When you reach these obstacles, there are at least four things you can do to press on in a meaningful way.
- Compile Q&As
If you have a steady stream of readers, you have a great blog post to fill gaps. Encourage readers to send you questions and let them build up until you’re ready to publish an entire post dedicated to responding to those questions. I take a similar approach on AskMissyWard.com, where questions related to affiliate marketing can be submitted for future blog posts.
With the questions submitted by readers, your format and content are essentially chosen for you. All you have to do is fill in the blanks.
- Offer commentary on recent industry news
What’s the latest buzz in your industry? What about new innovations, companies, opportunities, etc.? Just by keeping up with the news that’s relevant to the blog you’re curating, you should be able to cobble together some quick paragraphs that brief your readers on industry news while offering a space to editorialize. Once again, the industry’s recent news creates the format and directs the conversation for you.
- Create a post covering tools and resources to solve a specific problem
If you want to flex your expertise without draining your creative drive, focus on a single problem or challenge within your industry and provide readers with a game plan for overcoming that challenge. Identify tools and resources both online and offline, as well as any professional guidance you can offer. As people flock to search engines in search of answers to their current problems, you could earn a lot of traffic over the coming months and years.
- Curate a weekly roundup
Whether you offer commentary on industry news or not, roundup blog posts are both easy to write and valuable to readers. By keeping a pulse on the industry, you can put together a weekly post that condenses the biggest news and articles from across the industry into a single post on your blog. This helps solidify your status as a viable news source while keeping your blog active and fresh.
Running an effective, useful blog isn’t always the easiest job, but it’s rewarding when you can continue to deliver valuable content to your readers. Use these tips to keep things fresh, even when you’re short on ideas.
Do you have any other tips for creating content when you’ve hit a brick wall?